Impronte di gentilezza

Some might say that a wine’s character reflects the soul of those who made it. Our own contains the essence of an incredibly special woman, one who walked through life sowing seeds of goodness: Irma, our grandmother.

Now that she is no more, our greatest wish is that her goodness and kindness may live on in us, growing, flourishing, like the most delicate and precious of vines. Among the vines is exactly were Irma grew up, breathing the very essence of viticulture ever since she was a little girl, and dedicating all her life to this wonderful craft together with her family. She knew every shoot, every leaf, every grape like the back of her own hand.

But most of all, Irma knew kindness. And it was not just consideration or good manners, that type of kindness that stops at the surface – no: Irma’s kindness was a profound one, one whose roots ran deep, stemming from her very heart. It was in all that she did, every day: in the care that she had for her vines, in the patience with which she listened to all those who needed someone who would listen to them, in the smile she would always give to whomever knocked on her door. Being her granddaughters, we were very lucky to grow up surrounded by her love and her wisdom.

Grandma Irma is the one who taught us that kindness requires time, care, and dedication – justlike good wine. She is the one who taught us that kindness can never be a weakness: it is thefiercest, most authentic expression of true strength.

Starting from today, our grandmother’s name shall also be the name of a new project of ours.But “Irma D. Impronte di gentilezza” is not just a brand. It is a legacy – our legacy – and thecelebration of values whose roots run deep in the story of our family. Just like the roots of themost precious of vines.Every bottle contains the echo of Irma’s voice, her unique talent of turning the ordinary intoextraordinary, and the most precious and lasting of her teachings: that true wealth lies in thesimplest and smallest things, in our bonds with the people we love, in sharing moments ofhappiness with them. But most of all: that only by practicing kindness can we discover thegreatness and the beauty of who we can be.

“Irma D.” is our way to keep spreading Irma’s kindness.